• 17 - B, Sadaramangala Industrial Area, Whitefield Road, Bangalore - 560 048
  • 17 - B, Sadaramangala Industrial Area, Whitefield Road, Bangalore - 560 048

It’s One Type Of Promotion. … Promotion, As A General Term, Includes All The Ways Available To Make A Product And/Or Service Known To And Available To Purchase By Customers. The Word Promotion Is Also Used Specifically To Refer To A Particular Activity That Is Intended To Promote The Business, Product Or Service Contact us

A Promotional Mix Is An Allocation Of Resources Among SIX Primary Elements:

  • Advertising.
  • Public Relations Or Publicity.
  • Sales Promotion.
  • Direct Marketing.
  • Personal Selling.
  • BRANDING
Advertising.
  • Advertising. Advertising Is Any Paid Form Of Media Communication. This Includes Print Ads In Magazines, Trade Journals And Newspapers, Radio And TV Announcements, Web-Based Visibility-Building, And Billboards. Advertising Is A Nonpersonal Promotional Activity Because The Seller Has No Direct Contact With The Potential Customer During The Communication Process.

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Sales Promotions
  • Sales Promotions. In-Store Demonstrations, Displays, Contests And Price Incentives (50% Off, Buy-One-Get-One-Free) Are Sales Promotion Techniques.

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Public Relations
  • These Activities Promote A Positive Image, Generate Publicity And Foster Goodwill With The Intent Of Increasing Sales. Generating Favorable Media Coverage, Hosting Special Events And Sponsoring Charitable Campaigns Are Examples Of Public Relations.

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Direct Marketing
  • A Form Of Advertising Aimed Directly At Target Customers (Usually In Their Homes Or Offices) That Asks The Receiver To Take Action, Such As Ordering A Product, Clipping A Coupon, Phoning A Toll-Free Number Or Visiting A Store. Catalogs, Coupon Mailers And Letters Are Common Forms Of Direct Marketing.

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Personal Selling
  • Face-To-Face Communication Between Buyer And Seller./li>

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BRANDING
  • The Process Involved In Creating A Unique Name And Image For A Product In The Consumers’ Mind, Mainly Through Advertising Campaigns With A Consistent Theme. Branding Aims To Establish A Significant And Differentiated Presence In The Market That Attracts And Retains Loyal Customers.

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